BA Graphic and Communication Design

Year 2

(Award available for year: Diploma of Higher Education)

Learning outcomes

1) Experiment with a range of ideas in response to creative and critical graphic and communication design challenges.
2) Employ and appraise skills and knowledge to create graphic design outcomes in response to a brief.
3) Differentiate concepts, arguments, and outcomes in a variety of forms informed by graphic and communication design theory and practice.
4) Compare and contrast relevant research methods and resources for the development and understanding of graphic design challenges.

Skills Learning Outcomes

1) Apply effective written/visual/other communication skills to present a coherent argument.
2) Apply advanced technical and/or digital skills in producing outcomes.
3) Demonstrate responsible and sensitive approaches to cultural, historical and interdisciplinary global contexts in the analysis of written/visual material.

Assessment

Students will be assessed through a variety of methods. These may include visual 2D and 3D responses, portfolios of text and image, blogs, short videos, presentations as well as more traditional essays, reports and occasional exams. Some assessments may be based upon collaboration with peers. This collaboration could be in the development of artefacts, proposals and/or various forms of visual and textual communication in response to problem-based issues.


In Year 2 assessments focus more on establishing how students understand, analyse and apply this new knowledge and new skills in relation to local and global settings