BA Communication and Media(For students entering from September 2024 onwards)

Year 2

(Award available for year: Diploma of Higher Education)

Learning outcomes

Students will be able to:
1. Engage critically with key developments, traditions, theories, and debates in communication and media studies.
2. Develop expertise in two or more areas of communication and media studies and/or media production.
3. Identify the role of communication and media as shaping and shaped by society, drawing connections between media and culture, media and public policy, and media and politics, and discuss the different roles that media can play in different societies.
4. Analyse a range of media content drawing on their knowledge of communication and media forms and genres, processes and effects, production and organizations, and theory and research.

Skills Learning Outcomes
5. Communication skills: the ability to communicate your ideas clearly for multiple audiences, contexts, and situations, and to demonstrate understanding of historical and contemporary ideas in communication and media studies through oral, auditory, and visual language.
6. Critical thinking: The ability to gather information from a range of academic and non-academic sources relevant to communication and media studies, and to weigh up arguments from relevant concepts, theories, research, and ideas related to communication, media and society.
7. Academic research skills: the ability to plan and conduct an independent research project using a variety of communication research methods, such as semiotic and discourse analysis.

Assessment

Compulsory assessment at Level 2 is comprised of writing essays, reports, critical reviews, an independent research essay and an independent research proposal. Optional modules offer a range of assessment methods including practical outputs, literature reviews, essays, group presentations, pitches and research essays.