BSc International Business and Marketing

Year 1

(Award available for year: Certificate of Higher Educ)

Learning outcomes

On completion of the year students will have provided evidence of being able to:

- demonstrate a familiarity with the key concepts, definitions, terminologies, information, practical competencies and techniques which are standard features of international business and marketing studies;

- use basic generic and subject specific intellectual qualities (e.g. communicate the results of their work, present a structured and coherent simple argument and evaluate qualitative and/or quantitative data);

- appreciate their strengths and weaknesses as learners through the use of a range of personal planning techniques;

- understand, interpret and evaluate the underlying theories and principles of international business and marketing;

- appreciate the principles underlying the internationalisation strategies of firms, the main characteristics of the foreign market entry methods available to firms and the implications of internationalisation for different functional areas of the firm;

- have knowledge of the key features of the environment for international business, especially with regard to dominant source and destination countries and regions;

- have awareness of how recent and current events in the social, economic and political arenas around the world influence decision-making in an international context, how to interpret these trends, and how to formulate and arguments on how these trends will shape international business into the future;

- have understanding of marketing principles and concepts; of how to make marketing decisions; of how to implement and control marketing activities and to be able to critically review real world marketing campaigns;

- understand and apply mathematical and statistical concepts within business situations;

- use word-processing, spreadsheet and database programs and Internet-based and network resources;

- understand and critically analyse competing theoretical perspectives on organisational behaviour; and

- apply the main economic principles and models to explore business and management problems and problems of market economies.

Transferable (key) skills

Students will have had the opportunity to acquire, as defined in the modules specified for the programme:

- basic general management skills in the areas of planning; organising, directing and controlling;

- skills necessary for the exercising of personal responsibility, and social and cultural sensitivity;

- IT, numeric, team-working and independent working skills;

- communication skills, critical thinking skills, and analytical skills;

- ethical awareness, commercial awareness and use of knowledge.

Assessment

Achievement will be assessed by a variety of methods in accordance with the learning outcomes of the modules specified for the year/programme and will include:

- demonstrating the knowledge and application of standard concepts, information and techniques relevant to the disciplines in essays, examinations and multiple choice tests;

- assessed presentations (alone and in groups);

- work that covers a restricted area of the discipline; and

- demonstrating emerging abilities, skills and competencies in formal module assessments.