BSc International Business and Marketing

Year 2

(Award available for year: Diploma of Higher Education)

Learning outcomes

On completion of the year students will have provided evidence of being able to:

- have deeper understanding of the principles and issues underpinning the international expansion of business functions and how this is implemented from both a theoretical and practical standpoint;

- apply generic and subject specific intellectual qualities to standard situations outside the context in which they were originally studied;

- appreciate and employ the main methods of enquiry in the subject and critically evaluate the appropriateness of different methods of enquiry;

- have a critical awareness of the alternative research methods in international business and marketing studies, and to be able use a range of techniques to initiate, collect and undertake the analysis of data and information;

- understand and apply basic marketing and market research principles;

- effectively communicate information, arguments and analysis in a variety of forms;

- appreciate the principles which govern the selection of foreign market entry strategy, in both theoretical and practical terms, and to recognise how internal and external factors such as culture and economic conditions moderate this choice;

- understand of the problems and issues raised by the international aspects of the economic interdependence of countries;

- understand the nature of international business, its impact on host countries, and the principal factors governing the management of international business in key regions of the world;

- understand the nature and role of consumer behaviour within organisations and the relationship to the wider context of marketing;

- understand and critically evaluate theoretical and empirical contributions to the effective
management of people in the workplace;

- demonstrate the knowledge and understanding required for more advanced, specialist study in Programme Year 3.

Transferable (key) skills

Students will have had the opportunity to acquire, as defined in the modules specified for the programme the following key skills:

- qualities, professionalism and transferable skills necessary for employment in the areas of international marketing and international business;
- skills necessary for the exercising of personal responsibility;
- research skills;
- time-management, critical thinking and decision-making skills;
- ethical, social and cultural sensitivity.

Assessment

Achievement will be assessed by a variety of methods in accordance with the learning outcomes of the modules specified for the year/programme and will include:

- demonstrating the ability to apply a broad range of aspects of the discipline to complex, albeit standard, situations and simple, albeit novel or atypical, instances;

- work that is often descriptive in nature but drawing on a wide variety of material;

- demonstrating basic professional competencies relevant to the discipline; and

- the ability to evaluate and critically analyse received opinion.