MA Advertising and Design

Year 1

(Award available for year: Master of Arts)

Learning outcomes

On completion of the programme students should have shown evidence of being able to:
- demonstrate in-depth, specialist knowledge and mastery of techniques relevant to marketing and advertising and / or demonstrate a sophisticated understanding of concepts, information and techniques at the forefront of the discipline of creative direction;
- exhibit mastery in the exercise of generic and subject-specific intellectual abilities needed within creative advertising and brand design functional areas;
- demonstrate a comprehensive understanding of techniques applicable to their own research or advanced scholarship;
- take a proactive and self-reflective role in working and to develop professional relationships with others and perform sensitively and productively in a mixed cultural setting;
- proactively formulate ideas and frame specific research questions, develop a detailed research design for investigation and successfully complete the investigation through to implementation and evaluation;
- critically and creatively evaluate current issues, research and advanced scholarship in the discipline and possess the ability to undertake analysis and synthesis of complex casework.

Transferable (key) skills

- The skills necessary to undertake a higher research degree and/or for employment in a higher capacity in industry or area of professional practice;
- evaluating their own achievement and that of others;
- self direction and effective decision making in complex and unpredictable situations;
- independent learning and the ability to work in a way which ensures continuing professional development;
- critical engagement in the development of professional / disciplinary boundaries and norms.

Assessment

Achievement for the degree of Master (taught programme) will be assessed by a variety of methods in accordance with the learning outcomes of the modules specified for the year/programme and will involve the achievement of the students in:
- evidencing an ability to conduct independent in-depth enquiry within the discipline;
- demonstrating the ability to apply breadth and/or depth of knowledge to a complex specialist area;
- drawing on a range of perspectives on an area of study;
- evaluating and criticising received opinion;
- make reasoned judgements whilst understanding the limitations on judgements made in the absence of complete data.