MA Promotional Media-PT

Year 1

(Award available for year: Non Degree)

Learning outcomes

On completion of the programme, you will be able to:

• interpret evidence about the role of promotional media and communication both in the past, and in contemporary society;
• appraise and critically assess key debates and theories regarding promotional media and communication, particularly as they relate to questions of power, meaning, ethics, social impact and the public interest;
• examine different forms of promotional communication, including branding, advertising, marketing and public relations, and their role in promotional industries and practices;
• analyse promotional communication materials in relation to appropriate social and cultural contexts, using scholarly approaches covered in the programme;
• design and author a significant research project on an aspect of promotional media and communication.

Skills Learning Outcomes
On completion of the programme, you will be able to:
• Apply effective written communication skills to present a sustained argument on an aspect of promotional media supported by relevant evidence from scholarship in this field;
• Collaborate effectively as part of a team, working together to analyse promotional material in relation to academic debates and theories.
• Demonstrate reflection on critical issues and ethical considerations in promotional industries and practices.

Assessment

Assessment on the MA Promotional Media is varied and includes, but is not limited to, a group promotional campaign analysis, research essays, annotated bibliographies and a 12-12,500 word dissertation.