MA Public Relations and Society(Part-Time) (no longer recruiting from 2018/19)
(Award available for year: Master of Arts)
On completion of the programme students should have shown evidence of being able to:- interpret and critically assess evidence about the role of public relations in society;- compare and evaluate the main debates and theoretical approaches relevant to an understanding of the public relations industry, particularly as they relate to questions of power, culture, mediation of meaning and issues of the public sphere;- understand the interactions and connections between public relations, branding, advertising and other cultural intermediary industries and to connect these with the production of meaning and representation; - critically assess the role of public relations in terms of its interaction with the media industries and the effect on the public sphere;- examine public relations work critically with appropriate reference to the social and cultural contexts in which it was produced and consumed;- deconstruct public relations materials and analyse them in light of the scholarly approaches covered in the programme.- Demonstrate the ability to present work to a high academic standard, to work collaboratively and to respond to demanding briefs within strict deadlines - Demonstrate additional expertise and an understanding of contemporary research, in one or more designated areas of the field.
Transferable (key) skills
Masters (Taught), Postgraduate Diploma & Postgraduate Certificate students will have had the opportunity to acquire the following abilities as defined in the modules specified for the programme:- the skills necessary to undertake a higher research degree and/or for employment in a higher capacity in industry or area of professional practice;- evaluating their own achievement and that of others;- self direction and effective decision making in complex and unpredictable situations;- independent learning and the ability to work in a way which ensures continuing professional development;- critically to engage in the development of professional/disciplinary boundaries and norms.
Achievement for the degree of Master (taught programme) will be assessed by a variety of methods in accordance with the learning outcomes of the modules specified for the year/programme and will involve the achievement of the students in:- evidencing an ability to conduct independent in-depth enquiry within the discipline;- demonstrating the ability to apply breadth and/or depth of knowledge to a complex specialist area;- drawing on a range of perspectives on an area of study;- evaluating and criticising received opinion;- make reasoned judgements whilst understanding the limitations on judgements made in the absence of complete data.