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BA Business Management with Marketing

Year 1

(Award available for year: Certificate of Higher Educ)

Learning outcomes

Our students will be able to:

LO1 (Year 1): Demonstrate a basic knowledge of management and marketing theories, concepts and practices
LO2 (Year 1): Discuss, compare and form an opinion on opposing themes
LO3 (Year 1): Evaluate and interpret a given items of management and marketing scholarship
LO4 (Year 1): Communicate a sound well researched argument in written and oral presentations form; contribute to class discussion
LO5 (Year 1): Understand business challenges and propose workable solutions based on knowledge
LO6 (Year 1): Exhibit good self reflection skills and identify areas to work on
LO7 (Year 1): Work well in teams, demonstrating good interpersonal skills and good ability to function sensitively and productively when working with others
LO8 (Year 1): Demonstrate an awareness of ethics, integrity and responsibility in undertaking management and marketing activities
LO9 (Year 1): Demonstrate a good awareness of globalisation and the importance of cultural insight in management, marketing and business
LO10 (Year 1): Demonstrate basic knowledge of employability skills and employment sectors

Transferable (key) skills

Students will have had the opportunity to acquire, as defined in the modules specified for the programme:

- basic general management skills in the areas of planning; organising, directing and controlling;
- skills necessary for the exercising of personal responsibility; and
- IT, numeric and team-working skills.


Achievement will be assessed by a variety of methods in accordance with the learning outcomes of the modules specified
for the year/programme and will include:

- demonstrating the knowledge and application of standard concepts, information and techniques relevant to the discipline;
- work that covers a restricted area of the discipline; and
- demonstrating emerging abilities, skills and competencies.


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