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BA Business Management with Marketing

Year 2

(Award available for year: Diploma of Higher Education)

Learning outcomes

On completion of the year/programme students should have provided evidence of being able to:

LO1 (Year 2): Demonstrate a more advanced knowledge of management and marketing theories, concepts and practices
LO2 (Year 2): Define, discuss, analyse with the ability to identify and conceptualise the critical factors involved, and form and opinion based on existing evidence
LO3 (Year 2): Research, evaluate and interpret a range of items of management and marketing scholarship
LO4 (Year 2): Communicate an effective, well researched and sourced argument in written and oral form; contribute to class discussion
LO5 (Year 2): Demonstrate deep understanding of business challenges and explore alternative strategies and solutions based on research and knowledge
LO6 (Year 2): Exhibit enhanced self reflection skills and knowledge of how personal development can be supported
LO7 (Year 2): Work more effectively in teams, demonstrating enhanced interpersonal skills and enhanced ability to function sensitively and productively when working with others
LO8 (Year 2): Demonstrate enhanced awareness of ethics, integrity and responsibility in undertaking management and marketing activities
LO9 (Year2): Demonstrate enhanced awareness of globalisation and the importance of cultural insight in management, marketing and business
LO10 (Year 2): Demonstrate enhanced knowledge of employability skills, personal development and employment sectors

Transferable (key) skills

Students will have had the opportunity to acquire, as defined in the modules specified for the programme:

- qualities and transferable skills necessary for employment related to the subject area(s) studied;
- skills necessary for the exercising of personal responsibility; and
- decision making skills.


Achievement will be assessed by a variety of methods in accordance with the learning outcomes of the modules specified
for the year/programme and will include:

- demonstrating the ability to apply a broad range of aspects of the discipline to complex, albeit standard, situations and
simple, albeit novel or atypical, instances;
- work that is often descriptive in nature but drawing on a wide variety of material;
- demonstrating basic professional competencies relevant to the discipline; and
- the ability to evaluate and critically analyse received opinion.


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