BA Business Management with Marketing
(Award available for year: Diploma of Higher Education)
On completion of the year/programme students should have provided evidence of being able to:LO1 (Year 2): Demonstrate a more advanced knowledge of management and marketing theories, concepts and practicesLO2 (Year 2): Define, discuss, analyse with the ability to identify and conceptualise the critical factors involved, and form and opinion based on existing evidenceLO3 (Year 2): Research, evaluate and interpret a range of items of management and marketing scholarshipLO4 (Year 2): Communicate an effective, well researched and sourced argument in written and oral form; contribute to class discussionLO5 (Year 2): Demonstrate deep understanding of business challenges and explore alternative strategies and solutions based on research and knowledgeLO6 (Year 2): Exhibit enhanced self reflection skills and knowledge of how personal development can be supportedLO7 (Year 2): Work more effectively in teams, demonstrating enhanced interpersonal skills and enhanced ability to function sensitively and productively when working with othersLO8 (Year 2): Demonstrate enhanced awareness of ethics, integrity and responsibility in undertaking management and marketing activitiesLO9 (Year2): Demonstrate enhanced awareness of globalisation and the importance of cultural insight in management, marketing and businessLO10 (Year 2): Demonstrate enhanced knowledge of employability skills, personal development and employment sectors
Transferable (key) skills
Students will have had the opportunity to acquire, as defined in the modules specified for the programme:- qualities and transferable skills necessary for employment related to the subject area(s) studied;- skills necessary for the exercising of personal responsibility; and- decision making skills.
Achievement will be assessed by a variety of methods in accordance with the learning outcomes of the modules specifiedfor the year/programme and will include:- demonstrating the ability to apply a broad range of aspects of the discipline to complex, albeit standard, situations andsimple, albeit novel or atypical, instances;- work that is often descriptive in nature but drawing on a wide variety of material;- demonstrating basic professional competencies relevant to the discipline; and- the ability to evaluate and critically analyse received opinion.