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MA International Fashion Marketing and Design Management(online)

Year 2

(Award available for year: Master of Arts)

Learning outcomes

On completion of the year/programme students should have provided evidence of being able to:

- to demonstrate in-depth critical knowledge of international marketing and design management theories and concepts using techniques relevant to these fields
- Use/ Apply Design Management to critically evaluate the potential of fashion brands and business activities to avoid delivering negative social and environmental impacts
- to demonstrate an advanced understanding of international marketing omni channel design and implementation strategies including consumer behaviour and interactions and communicate strategies for fashion products;
- to research independent areas of interest in relation to the development of innovate and contemporary International brands and business and design management strategy for the fashion sector;
- to clearly express the current context, issues and challenges for fashion marketing and design management research to evaluate current issues in the discipline and the literature

Transferable (key) skills

Masters (taught), Postgraduate Diploma and Postgraduate Certificate students will have had the opportunity to acquire the following abilities, as defined in the modules specified for the programme:

- the skills necessary to undertake a higher research degree and/or for employment in a higher capacity in industry or area of professional practice;
- evaluating their own achievement and that of others;
- self direction and effective decision making in complex and unpredictable situations;
- independent learning and the ability to work in a way which ensures continuing professional development;
- critically engage in the development of professional/disciplinary boundaries and norms.


Achievement for the degree of Master (taught programme) will be assessed by a variety of methods in accordance with the learning outcomes of the modules specified for the year/programme and will include:

- evidencing an ability to conduct independent in-depth enquiry within the discipline;
- demonstrating the ability to apply breadth and/or depth of knowledge to a complex specialist area;
- drawing on a range of perspectives on an area of study;
- evaluating and criticising received opinion;
- making reasoned judgements whilst understanding the limitations on judgements made in the absence of complete data.


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