BA Business Management with Marketing

Year 3

(Award available for year: Bachelor of Arts)

Learning outcomes

On completion of the year/programme students should have provided evidence of being able to:

LO1 (Year 3): Further demonstrate advanced knowledge of management and marketing theories, concepts and practices
LO2 (Year 3): Demonstrate a confident understanding of themes in management and marketing scholarship, with the ability to identify and conceptualise the critical factors involved, critically review existing evidence in order to support an interpretation
LO3 (Year 3): Research, evaluate, interpret, discuss and source a wide range of scholarly material at thesis level depth in management and marketing
LO4 (Year 3): Professional level written and oral communication of management and marketing concepts and arguments, sourced from a wide range of evidence, contribute to and expand on class discussion
LO5 (Year 3): Demonstrate a confident and complex understanding of business challenges; explore and test a range of viable solutions, propose innovative strategies based on research and knowledge
LO6 (Year 3): Exhibit professional-level standards in self-knowledge, self reflection and personal development strategies
LO7 (Year 3): Work highly effectively in teams, demonstrating excellent interpersonal skills and excellent ability to function sensitively and productively when working with others
LO8 (Year 3): Demonstrate excellent awareness of ethics, integrity and responsibility in undertaking management and marketing activities
LO9 (Year 3): Demonstrate excellent awareness of globalisation and the importance of cultural insight in management, marketing and business
LO10 (Year 3): Reflect critically on their own learning experiences, skills and development needs in a work-based setting

Transferable (key) skills

Students will have had the opportunity to acquire, as defined in the modules specified for the programme:

- the key transferable skills appropriate for managers;
- the exercise of initiative and personal responsibility;
- information synthesis skills;
- the deployment of decision making skills in complex and unpredictable situations;
- the communication of information, ideas, problems and solutions in a variety of ways to a variety of audiences;
- the ability to undertake appropriate further training of a professional or equivalent nature; and
- lifelong learning skills such as time-management, group working, communication, planning and leadership.

Assessment

Achievement will be assessed by a variety of methods in accordance with the learning outcomes of the modules specified
for the year/programme and will include:

- demonstrating the ability to apply a broad range of aspects of the discipline to complex, albeit standard, situations and
simple, albeit novel or atypical, instances;
- work that is often descriptive in nature but drawing on a wide variety of material;
- demonstrating basic professional competencies relevant to the discipline; and
- the ability to evaluate and critically analyse received opinion.