2008/09 Undergraduate Module Catalogue
LUBS2850 Marketing
20 creditsClass Size: 559
Module manager: Mr Robert Duke
Email: rcd@lubs.leeds.ac.uk
Taught: Semesters 1 & 2 (Sep to Jun) View Timetable
Year running 2008/09
Pre-requisite qualifications
LUBS1940 OR LUBS 1950This module is mutually exclusive with
| LUBS2160 | Principles of Marketing |
This module is not approved as an Elective
Objectives
On completion of this module, students will:- have a knowledge in the analysis of real world marketing management situations;
- understand basic marketing principles;
- be prepared to study more advanced modules in marketing and strategic management at level three;
- become familiar with online marketing information systems become familiar with one of the many practical uses for the Internet.
Syllabus
The fundamental ideas of modern marketing, including what marketing is, and why it is so important to the survival and profitability of modern firms and the prosperity of modern societies; Target marketing, and the importance of marketing information; Use of online marketing information systems and Applications to the analysis of real world marketing case studies.
Teaching methods
| Delivery type | Number | Length hours | Student hours |
| Lecture | 22 | 1.00 | 22.00 |
| Seminar | 7 | 1.00 | 7.00 |
| Private study hours | 171.00 | ||
| Total Contact hours | 29.00 | ||
| Total hours (100hr per 10 credits) | 200.00 | ||
Private study
For each 20 credits of study taken, the expectation is that the normal study time (including attendance at lectures and tutorials, self-study and revision) is 200 hours.Opportunities for Formative Feedback
Internet based MCQ tests with answers and explanation for student self assessment. Documents: examination technique and success criteria give feedback, guidance on how to answer questions and answers to frequently asked questions regarding the exam.Methods of assessment
Exams
| Exam type | Exam duration | % of formal assessment |
| Standard exam (closed essays, MCQs etc) | 3 hr 00 mins | 100.00 |
| Total percentage (Assessment Exams) | 100.00 | |
Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated
Reading list
The reading list is available from the Library websiteLast updated: 02/04/2009
Browse Other Catalogues
- Undergraduate module catalogue
- Taught Postgraduate module catalogue
- Undergraduate programme catalogue
- Taught Postgraduate programme catalogue
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