2008/09 Undergraduate Module Catalogue

LUBS3070 Strategic Management

20 creditsClass Size: 350

Module manager: Dr Richard Falshaw
Email: jrf@lubs.leeds.ac.uk

Taught: Semesters 1 & 2 (Sep to Jun) View Timetable

Year running 2008/09

Pre-requisite qualifications

Students who have taken LUBS2210 Financial Accounting 2 may also take this module

Pre-requisites

LUBS2235	Introduction to Financial Accounting
LUBS2850	Marketing

This module is mutually exclusive with

LUBS2660	Principles of Corporate Strategy
LUBS3080	Business Strategy

This module is not approved as an Elective

Objectives

The student should gain an understanding of the integrative role of Strategic Management, its concepts, its research and its theories; The student will also be provided with the analytical frameworks, the skills and tools to identify central issues and problems in complex business situations, suggest alternative courses of action and present well supported recommendations for future action; and the student should be able to demonstrate an understanding of the differing and often conflicting theories, approaches and views which reflect the richness of debate within the field, by developing the analytical, decision-making and evaluative/critical thinking skills for dealing with the complex conceptual problems faced by top managers.

Syllabus

Outline, introduction and basic concepts;
The strategic context: environment; configuration; purpose and preferences; Theories of strategic success; Business Strategy and Competitive Advantage; Corporate Strategy and diversification, internationalisation and entry strategies; Why firms fail and strategies for turnaround; and The strategy process: Critique of the rational approach to strategic planning and contemporary issues.

Teaching methods

Delivery type	Number	Length hours	Student hours
Lecture	20	1.00	20.00
Seminar	8	1.00	8.00
Private study hours			172.00
Total Contact hours			28.00
Total hours (100hr per 10 credits)			200.00

Private study

Lectures 88 hours (4 hours reading per lecture) Classes 24 hours (3 hours reading per seminar class) Assignment 35 hours and Revision & Examination 25 hours.

Opportunities for Formative Feedback

This module will provide students with formative feedback on the more novel aspects of the module's assessment regime, i.e. on multiple choice questions and the group project. In addition to the formal methods of delivering feedback, informal feedback is provided by students self-assessment and evaluation of the discussion and contribution to each case study class session. Such reflection is important in developing your skills as an independent learner.

Methods of assessment

Coursework

Assessment type	Notes	% of formal assessment
Group Project	4,000 word group report - Resit of this module is by 3 hour written paper	30.00
Total percentage (Assessment Coursework)		30.00

Normally resits will be assessed by the same methodology as the first attempt, unless otherwise stated

Exams

Exam type	Exam duration	% of formal assessment
Standard exam (closed essays, MCQs etc)	2 hr 00 mins	70.00
Total percentage (Assessment Exams)		70.00

Resit by 3 hour written paper

Reading list

The reading list is available from the Library website

Last updated: 02/12/2009

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