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2023/24 Taught Postgraduate Module Catalogue

ODES5211M Data, Analytics and Design

15 creditsClass Size: 150

Module manager: Dr Dian Li

Taught: 1 Nov to 31 Dec, 1 Nov to 31 Dec (2mth)(adv yr) View Timetable

Year running 2023/24

Pre-requisite qualifications

Students are required to meet the programme entry requirements prior to studying the module.


ODES5110MDesign and Research
ODES5111MCreative Design Thinking
ODES5112MDesign in a Digital World

This module is not approved as an Elective

Module summary

This module will provide advanced knowledge and practice on research in design. It will review current thinking on design research and examine a range of research methods (such as questionnaires, interviews, focus groups, observations, and experiments) with practical design applications. Students will acquire skills and techniques for data collection and interpretation. Upon completing this module, students should be able to independently plan and apply research to explore design ideas, design issues and evaluate creative solutions to inform and enhance design practice. Social and ethical issues will be discussed using case studies at different stages throughout the module. This module builds on the teaching provided in the programme’s foundation modules and should be undertaken following carousel one.


This module gives students the opportunity to:

1. Learn a range of common research methods at an advanced level.

2. Discover data collection and analysis methods in developing design projects through case studies.

3. Learn about social and ethical issues in research.

4. Reflect on the application of research via design research projects.

Learning outcomes
On completion of this module, students will be able to:

1. Identify appropriate research methods for a specific design research purpose.

2. Propose research plans to address the application of research methods to design projects and ethical considerations.

3. Collect, interpret and analyse data to generate new knowledge and support a design project.


Indicative content for this module includes:

1. Design research methods.

- to identify design needs and problems
- for design development
- for design implementation and validation

2. Plan research for design purposes.

3. Application of data collection and analysis.

4. Ethical issues.

Teaching methods

Delivery typeNumberLength hoursStudent hours
On-line Learning61.006.00
Discussion forum62.0012.00
Independent online learning hours12.00
Private study hours120.00
Total Contact hours18.00
Total hours (100hr per 10 credits)150.00

Private study

Independent online learning (12 hours):
Online learning materials provide links to appropriate journal papers, books, videos and websites. Students need to plan their own time to study these instructional and supporting materials independently before and after synchronised sessions.

To gain confidence to develop and articulate their own ideas, students will engage in private study (120 hours):
Literature search and reading: 24 hours
Independent research: 36 hours
Preparation and evaluation of assessed work: 60 hours

Opportunities for Formative Feedback

Online learning materials will provide regular opportunities for students to check their understanding (for example, through formative MCQs with automated feedback). Regular group activity embedded into learning will allow self and peer assessment, providing opportunities for formative feedback from peers and tutors.

Weekly discussion forums allow students to share their work in progress and receive comments and suggestions. On week 3 and 6, students will receive additional formative feedback during the webinars regarding common issues discussed in the forums.

Methods of assessment

Assessment typeNotes% of formal assessment
ReportA 1500-2000 words report70.00
ProjectProject Plan: A 600-900 words research plan30.00
Total percentage (Assessment Coursework)100.00

Assignment 1: A 600-900 words project plan, introducing the design problem, the chosen methods, the plan for data collection and analysis, ethical considerations and how findings will be used to inform design decisions. Assignment 2: A 1500-2000 words report summarising the data collection, analyses, findings, discussion, and implementations.

Reading list

The reading list is available from the Library website

Last updated: 02/12/2022


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