Module and Programme Catalogue

Search site

Find information on

2023/24 Taught Postgraduate Module Catalogue

ODES5212M Human Centred Design

15 creditsClass Size: 150

Module manager: Pınar Yelmi

Taught: 1 Jan to 28 Feb, 1 Jan to 28 Feb (adv year) View Timetable

Year running 2023/24

Pre-requisite qualifications

Students are required to meet the programme entry requirements prior to studying the module.


ODES5110MDesign and Research
ODES5111MCreative Design Thinking
ODES5112MDesign in a Digital World

Module replaces


This module is not approved as an Elective

Module summary

This module will introduce students to the main theories and principles of human-centred design at an advanced level. The main aim of this module is to enable students to work towards actively creating usable design solutions. Since it is essential to ensure that digital design/communication solutions fit certain users’ needs, this module will put the user at the centre of the design process. In the light of design thinking techniques, students will be able to analyse and understand the design needs of a specific audience. Through individual and group reflective practices, students will learn collecting and analysing data, generating creative ideas as well as applying usability testing to evaluate design concepts and solutions. Some project choices could be from the application areas of such as human-centred design include apps and websites design, virtual reality implementations, interactive infographics, data visualization, storytelling, etc. This module builds on the teaching provided in the programme's foundation modules and should be undertaken following carousel one.


This module will give students the opportunity to achieve some essential skills in digital design required by the industry, including user-oriented design, creative thinking, interpersonal, interdisciplinary collaboration, problem-solving, testing and analytics skills.

This module gives students the opportunity to:

1. Explore the main theories and principles of human-centred design.
2. Investigate the needs of the audience through user research.
3. Engage in the process of design thinking and creation.
4. Utilise methods of usability testing and evaluation.

Learning outcomes
On completion of this module, students will be able to:

1. Investigate the key theories and principles of human-centred design.
2. Collect and analyse data to understand the audience and their needs.
3. Propose effective design solutions by applying creative problem-solving techniques.
4. Apply usability testing to evaluate design concepts and solutions.


This module will introduce students to the theory and practice of human-centred design. Through online resources and group activities, students will be equipped to apply both theoretical and practical knowledge across a range of design situations. Students will also participate in group collaboration to improve application skills of user research methods essential for analysing and understanding the needs of specific users. Through participation in collaborative practical activities, students will engage in idea generation by means of persona creation and brainstorming. Following this, design process and evaluation will be performed individually.

Teaching methods

Delivery typeNumberLength hoursStudent hours
On-line Learning61.006.00
Discussion forum62.0012.00
Independent online learning hours12.00
Private study hours120.00
Total Contact hours18.00
Total hours (100hr per 10 credits)150.00

Private study

Independent online learning: 12 hours

Each online seminar is supported by learning materials such as video, journal papers, books, and websites. Students need to plan their own time to study these instructional and supporting materials independently before and after synchronised sessions

To gain confidence to develop and articulate their own ideas, students will engage in private study (120 hours):
- Online collaboration and negotiation with participants: 12 hours
- Preparation and evaluation of assessed work: 108 hours

Opportunities for Formative Feedback

Online learning materials will provide regular opportunity for students to check their understanding (for example through formative MCQs with automated feedback). Regular group activity embedded into learning will allow self and peer assessment providing opportunities for formative feedback from peers and tutor

The individual unit webinars and discussion forums provide opportunities for formative feedback from peers and tutors. Formative feedback will be given on week 6 on a student’s progress on the design.

Methods of assessment

Assessment typeNotes% of formal assessment
AssignmentCreative Response100.00
Total percentage (Assessment Coursework)100.00

Assessment comprises a creative response. It should include visuals, questionnaires, and text written on the explanations of what has been done in each step of design thinking process, as well as evaluation and feedback of the usability testing.

Reading list

The reading list is available from the Library website

Last updated: 28/04/2023 14:57:08


Browse Other Catalogues

Errors, omissions, failed links etc should be notified to the Catalogue Team.PROD

© Copyright Leeds 2019