2023/24 Taught Postgraduate Module Catalogue
ODES5212M Human Centred Design
15 creditsClass Size: 150
Module manager: Pınar Yelmi
Taught: 1 Jan to 28 Feb, 1 Jan to 28 Feb (adv year) View Timetable
Year running 2023/24
Pre-requisite qualificationsStudents are required to meet the programme entry requirements prior to studying the module.
|Design and Research
|Creative Design Thinking
|Design in a Digital World
This module is not approved as an Elective
Module summaryThis module will introduce students to the main theories and principles of human-centred design at an advanced level. The main aim of this module is to enable students to work towards actively creating usable design solutions. Since it is essential to ensure that digital design/communication solutions fit certain users’ needs, this module will put the user at the centre of the design process. In the light of design thinking techniques, students will be able to analyse and understand the design needs of a specific audience. Through individual and group reflective practices, students will learn collecting and analysing data, generating creative ideas as well as applying usability testing to evaluate design concepts and solutions. Some project choices could be from the application areas of such as human-centred design include apps and websites design, virtual reality implementations, interactive infographics, data visualization, storytelling, etc. This module builds on the teaching provided in the programme's foundation modules and should be undertaken following carousel one.
ObjectivesThis module will give students the opportunity to achieve some essential skills in digital design required by the industry, including user-oriented design, creative thinking, interpersonal, interdisciplinary collaboration, problem-solving, testing and analytics skills.
This module gives students the opportunity to:
1. Explore the main theories and principles of human-centred design.
2. Investigate the needs of the audience through user research.
3. Engage in the process of design thinking and creation.
4. Utilise methods of usability testing and evaluation.
On completion of this module, students will be able to:
1. Investigate the key theories and principles of human-centred design.
2. Collect and analyse data to understand the audience and their needs.
3. Propose effective design solutions by applying creative problem-solving techniques.
4. Apply usability testing to evaluate design concepts and solutions.
This module will introduce students to the theory and practice of human-centred design. Through online resources and group activities, students will be equipped to apply both theoretical and practical knowledge across a range of design situations. Students will also participate in group collaboration to improve application skills of user research methods essential for analysing and understanding the needs of specific users. Through participation in collaborative practical activities, students will engage in idea generation by means of persona creation and brainstorming. Following this, design process and evaluation will be performed individually.
|Independent online learning hours
|Private study hours
|Total Contact hours
|Total hours (100hr per 10 credits)
Private studyIndependent online learning: 12 hours
Each online seminar is supported by learning materials such as video, journal papers, books, and websites. Students need to plan their own time to study these instructional and supporting materials independently before and after synchronised sessions
To gain confidence to develop and articulate their own ideas, students will engage in private study (120 hours):
- Online collaboration and negotiation with participants: 12 hours
- Preparation and evaluation of assessed work: 108 hours
Opportunities for Formative FeedbackOnline learning materials will provide regular opportunity for students to check their understanding (for example through formative MCQs with automated feedback). Regular group activity embedded into learning will allow self and peer assessment providing opportunities for formative feedback from peers and tutor
The individual unit webinars and discussion forums provide opportunities for formative feedback from peers and tutors. Formative feedback will be given on week 6 on a student’s progress on the design.
Methods of assessment
|% of formal assessment
|Total percentage (Assessment Coursework)
Assessment comprises a creative response. It should include visuals, questionnaires, and text written on the explanations of what has been done in each step of design thinking process, as well as evaluation and feedback of the usability testing.
Reading listThe reading list is available from the Library website
Last updated: 28/04/2023 14:57:08
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